This Week...

...we are to comment on what some of our classmates are saying in their blogs.

In looking through the blogs, I came across Lindsey's blog, and read her entry on qualitative research.
Lindsey clearly understand this concept and gave a great example from her own experience. She interned for NBC News and part of her job was to listen to a hotline where viewers would call about their feelings towards the MSNBC programs. She did mention that they did get their fair share of "crazies" who would call everyday, trying to send the perfect design to fix the oil spill. However, Lindsey did say that it was a great way to get feedback from the viewers.

Lindsey then goes on to talk about how NBC uses qualitative research. Lindsey found that NBC research was "created to estimate the demand for television commercial time during the upfront market. The upfront market is a brief period in late May when the television networks sell a majority of their on-air advertising inventory." This is interesting for the simple fact that NBC uses qualitative research to better their own company. They collect data on advertising spending by industry, company, advertising media type (TV, print, radio, billboards, etc.), broadcast network, and advertising agency.

The next blog I read was Lisa's. I also read her entry on qualitative research. I especially enjoyed reading the section she wrote when she discussed the MTV show, The World of Jenks. Personally, I love this show. She discussed how in this show, he is actually conducting ethnographic research, a method of qualitative research. The show is fascinating because Jenks physically puts himself into different environments each week to tries and observe and understand the culture. Jenks interacts with people that range from homeless to star rappers. If you haven't seen the show yet, you have to watch it!

I really liked how Lisa related something that can appear boring to a topic that is easy to understand and is in fact, interesting.