Qualitative Research: Focus Groups

So this week I found a very interesting website. It is about a qualitative fieldwork facility located in Paris called the Louvre Focus Group.

It is a company that provides various focus group services including different rooms to conduct your focus group, a translation service, and moderating group sessions.

The actual website is very well done and it looks like a very luxurious place. (Though I did note that no prices are listed on the website itself, which makes me think this is most likely a very pricey service.)

I had no idea that something like this actually existed, but it makes sense. I thought that focus groups would just be conducted at the company's location. However, this makes much more sense. These facilities are equipped with everything from rooms with two-way mirrors to leather couches to LCD televisions. It makes the focus group experience an enjoyable one! I would also imagine that conducting your focus group at a neutral location can cut down on biased responses from the participants.

Something else I liked about the website is there is an option for a virtual visit, which makes the space look even more impressive.

I would assume that this facility makes it very easy for your focus group to be successful. They can provide an unbiased moderator to get the group talking to each other. The rooms are extremely conducive to allowing the participants to talk to each other very easily as they have comfortable furniture as well as food provided.

Overall, a facility like this one in Paris would make the focus group easier to conduct and would make getting good results much more possible.